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Storytelling in the 4th Industrial Revolution

  • November 28, 2019, 18:00
  • Impact Hub Timpuri Noi - Splaiul Unirii 165 Timpuri Noi Square, building 2, floor 1, Bucharest

        Nowadays, everything moves with an incredible speed, almost too fast to really comprehend all the changes. From networks to blockchain, big data to artificial intelligence, machine learning and natural user interfaces, the automation of knowledge is transforming the way we learn and work. All those processes link to one concept: The 4th Industrial Revolution.

        In an era where our life seems easier than ever before and maybe some of the current jobs will be taken by AI, how do we keep up with the speed and remain useful assets to this society? But more important, how can we make sure that our skills will still be relevant in business?

        Those few questions tackle a lot of challenges that are starting to ignite serious sparks in people’s minds, however one thing is sure: Human only traits such as creativity, imagination, intuition, emotion & ethics will become more important in the future because machines are very good at simulating, but not at being. All of the above connect to one simple concept: STORYTELLING.

         It is in our very human nature to understand the world around us by telling & listening to stories. Although, the way we communicate with others has changed drastically over time. Storytelling originated with visual stories, such as cave drawings, and then shifted to oral traditions, in which stories were passed down from generation to generation by word of mouth. What about now, though? How can we translate big data & gigantic reports into an easy to follow presentation? What about teaching robots how to convey messages and naturally interact with people by uploading their systems with the art of storytelling?

         Even if you are a business corporate professional or an entrepreneur, in order to be successful you need to be ready to tell all types of stories, that will keep your audience’s brains engaged, while fighting with all the distractions and a very short attention span that new technologies brought us as side effects of their benefits.

See our Agenda:

6:00-6:25 - Welcome

6:25-6:35 - Mr. Paul McGarry - Ambassador of Ireland to Romania

6:35-6:45 - Gustavo Navarro - RIBA Chairman

6:45-7:15 - ,,Storytelling in the 4TH Industrial Revolution’’ by Sorin Sighinaș

7:15-7:30 - Q&A 7:30-7:45 - The brand story of Pilsner Urquell – by Tiarnán Ó Haimhirgín

7:45-8:45 - Networking Session with RIBA members

Why should you come to our event?

    You will ,,fill your suitcases’’ with a lots of tricks and solutions for having an impactful business speech in the context of the 4th Industrial Revolution.

    You will be able to decode the magic behind the equation ,,EQ + valuable information + persuasive techniques’’ that facilitates knowledge retention & impactful speeches in the business environment.

    You will assist to a live demonstration of storytelling in branding, presented by by Tiarnán Ó Haimhirgín, Sales Vice President of Ursus Breweries, for the brand Pilsner Urquell – the first considered golden beer.

    Within the event we will offer you the opportunity to already put in practice the storytelling techniques that you will be learning, at our Networking Session, where you will have the chance to meet plenty of business professionals from the Romania Ireland Business Association.

Our Speakers

Gustavo Navarro – Chairman, RIBA

Mr.Paul McGarry - Ambassador of Ireland to Romania

Sorin Sighinaș - Board member, RIBA

Tiarnán Ó Haimhirgín – Vice President Sales, Ursus Breweries

Meet our keynote speaker – Sorin Sighinaș

        Our event will be facilitated by our main speaker, Sorin Sighinaș, member of the Board of Directors at RIBA.

        Sorin is a keynote speaker, MC at over 20 corporate events, public speaking trainer and the creator of an over 65 members public speaking community in EMEA and JAPAC, in an IT corporation where he is currently working. He is also the winner of the first public speaking corporate competition in Romania, Speakings Corporate Cup - 1st edition.

         About the importance of storytelling skill Sorin affirms that: ,,I strongly believe that everyone can increase their communications skills with the help of a couple techniques. No matter if your role implies customers, employees or internal meetings you have to be able to articulate and properly deliver your idea no matter the recipient. It’s about how you send a relevant message to your audience and how accurately you are able to decode the answer back to you.’’

        As a professional, Sorin has over 8 years experience in business, mostly in IT and banking. As the former Vice President for Irish Way Dance Association, he has actively promoted Irish Dance and Culture through Irish Dancing workshops and performances. He has had the opportunity of working on cultural projects with Irish Embassy in Bucharest and with RIBA where he has started to feel more and more Irish.

Our partner & host – Impact HUB


The event will take place at Impact Hub Timpuri Noi, one of Impact Hub’s 3 locations in Bucharest. Here you can discover more about them – you'll see that they build communities, offer coworking spaces and team offices, develop incubation and acceleration programs for entrepreneurs and innovators, organize conferences, events and offer financing options through crowdfunding.

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